Marketing and Sales Resources
Logline (Consumer)
This logline captures the essence of the initiative and its goal of promoting kindness, joy, and positivity through random acts and encouraging a chain reaction of good deeds.
Operation: Joy Drop – spreading positivity, one act of kindness at a time, by surprising strangers with uplifting messages and encouraging them to pass on the joy.
Logline (Sponsor)
This logline helps communicate the value and benefits of sponsoring Operation: Joy Drop from a business perspective.
Operation: Joy Drop – A unique opportunity for businesses to make a positive impact, promote their brand, and support mental health initiatives by sponsoring interactive cards that spread kindness and positivity around the world.
Elevator Pitch
This elevator pitch highlights the essence of Operation: Joy Drop, its mission, and the unique aspects that make it special, all in a concise, engaging manner.
Imagine receiving an uplifting, beautifully designed card, just when you needed it most. That’s what Operation: Joy Drop is all about. Our initiative spreads joy and positivity by randomly ‘dropping’ these cards into people’s lives, reminding them they’re not alone.
Each card features an inspiring message and a Maxogram interactive element, allowing recipients to engage and connect with the initiative. And the best part? We encourage them to keep the card or pay it forward, creating a chain reaction of kindness.
Operation: Joy Drop is more than just a card—it’s a movement to make the world a brighter, more compassionate place. Join us and spread the joy!
Executive Summary
This executive summary provides a clear, comprehensive overview of Operation: Joy Drop, its goals, and how it aims to achieve them.
Operation: Joy Drop is an initiative that seeks to promote positivity, mental health, and human connection through random acts of kindness. We distribute beautifully designed cards featuring uplifting messages and Maxogram interactive elements to spread joy and encourage recipients to either keep the card for their own motivation or pass it on to others, fostering a chain reaction of kindness.
Our mission is to create a world filled with empathy and hope by reminding people they’re not alone and inspiring them to pay it forward. Through strategic distribution channels, social media presence, and commercial sponsorships, we aim to reach as many individuals as possible and make a lasting impact on their lives.
By joining Operation: Joy Drop, you become part of a movement dedicated to spreading joy, one card at a time, and contributing to a more compassionate world.
Organization / Brand Assets
Project Name: Operation: Joy Drop
Progenitor: MindMox™
Progenitor Website: mindmox.com
Progenitor Social Media: null
Project Email: joy@operationjoydrop.com
Primary Contact Name: Matthew Jensen
Primary Contact Phone: 403-869-7791
Primary Contact Email: matthew@operationjoydrop.com
Sales Contact: Mitch Stickney
Sales Contact Email: mitch@operationjoydrop.com
Primary Website URL: operationjoydrop.com
Alternate URL: opjoydrop.com
Social Handle: @opjoydrop
Official Hashtag: #opjoydrop
Additional Hashtags: #mindmox #maxogram
Press Release (PDF): operationjoydrop.com/pr
Overview (One Pager) (PDF): operationjoydrop.com/promos
Social Channels:
Instagram: instagram.com/opjoydrop
TikTok: tiktok.com/@opjoydrop
TikTok Notes: notes.tiktok.com/t/ZMrrtecEj/ (@username URLs not yet available)
Facebook: facebook.com/opjoydrop/
X: x.com/opjoydrop
Threads: threads.net/@opjoydrop
Sponsorship Options
Parties who would like to become a sponsor are encouraged to visit the “Become a Sponsor” page of our website, operationjoydrop.com, or can go directly to operationjoydrop.com/sponsor.
From there, sponsors have the option of using the built-in pay by PayPal method, or they can send an e-transfer for their chosen sponsorship amount to sponsors@operationjoydrop.com.
NOTE: The requirement to set a question and answer for the e-transfer is in place, so sponsors are encouraged, when sending the follow up email with their logo attached to sponsors@operationjoydrop.com, to include the answer to their security question.
To see the current sponsorship levels available, please see the “Become a Sponsor” page of our website at operationjoydrop.com/sponsor.
Partner Organizations & Individuals
Maxogram Media Inc.
Partnering with Operation: Joy Drop to bring interactive, engaging experiences to the initiative’s motivational cards through their innovative Maxogram technology, enhancing the connection and impact of each “Joy Drop.”
MindMox™
An initiative by Maxogram Media Inc., offering a compilation of mental health and wellness resources, including new and tried-and-true tools. MindMox™ serves as an essential resource for those struggling with mental health, particularly anxiety and depression. Through the continuously updated MindMox™ website, Maxogram aims to make a difference by sharing methods to help individuals manage their mental well-being. The initiative operates under the slogan, “We never know what’s going to make a difference,” which encapsulates its mission to support those in need.
Love Led Ventures
Love Led Ventures is a media development company that specializes in creating marketing materials, websites, graphics, and other promotional resources for various projects and initiatives. They are a partner organization of Operation: Joy Drop and have played a key role in supporting the initiative through their expertise in marketing and design.
Matthew Jensen
Matthew Jensen, the visionary behind Maxogram and MindMox, has dedicated his passion and expertise to create Operation: Joy Drop – an initiative aimed at spreading positivity and joy through interactive cards. As a champion of innovative technology, Matthew is committed to making a difference in people’s lives through his creations. In addition, his role as the founder of Love Led Ventures showcases his dedication to supporting various projects through the development of marketing materials, websites, graphics, and other promotional resources.
Visual Assets
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Logos / Brand Elements
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Additional Brand Elements will be made available here as they are created.
Images
Cover Image
Promotional Image for Partner Organization and Individual Websites
APPEARS ON:
- The MindMox™ website at mindmox.com
- The Maxogram® website at maxogram.com
- The Love Led Ventures website at loveledventures.com
- Matthew Jensen’s website at matthewjensen.ca
LINKS TO:
Square Images for Social Media
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Landscape Images for Social Media
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Videos
Additional Videos will be made available here as they are created.
Press Coverage
Matthew Jensen on Virgin Radio Mornings with B Mack and Karly on Virgin Radio Kelowna 99.9
AM1150 Radio
If you would like to make a difference with mental health in your community, but are not sure what you can do? You can now support mental health and elevate your brand with Operation: Joy Drop Cards, which is a MindMox initiative powered and sponsored with love by Maxogram. Now, you and your company can become an Operation: Joy Drop sponsor for only $240.00 which gets you 500 branded Maxogram-Enhanced Operation: Joy Drop Cards; Your company logo and link on their website; a mention on their social media and entry to win a social media business showcase video. With Joy Drop you can Spread positivity throughout the city, Discover unexpected support and, with the Small Cards, have Big Impact. To learn more and get started visit operationjoydrop.com; maxogram.com.